Monday

40 by Fourty: A Personal Challenge






I turned thirty-five a few months ago and figured now that I'm officially all grown up, I better start figuring ways to maximize the last half of my thirties. Why not push the limits a little?

This list is a compilation of goals that I've set for myself. Think I can pull this off? Am I missing something I need to add on?


  • Go to Abu Dhabi.
  • Attend the Grammys. 
  • Attend my 20 year high school reunion in Chesapeake, Virginia in 2017.
  • Take a belly dancing class.
  • Run a 1/2 marathon.
  • Finish my degree.
  • Travel Route 66.
  • Dive with sharks.
  • Learn how to knit.
  • Go paragliding.
  • Do a volunteer/humanitarian project in another country.
  • See the Northern Lights.
  • Public speaking in front of 1000 people, minimum.
  • Go on a cross-country (or close) road trip.
  • Go on a multi-day backpacking adventure.
  • Swim with dolphins.
  • Learn how to lay brick.
  • Fly first class.
  • Meet someone I've always dreamed of meeting.
  • Visit a castle.
  • Indoor skydiving.
  • Go on a police ride along.
  • See a whale shark (and/or swim with one).
  • Go deep sea fishing.
  • Attend a rodeo.
  • Organize a substantial sub-for Santa project for a family in need.
  • Tour the White House/Pentagon.
  • Plan one week of Random Acts of Kindness.
  • Organize an event for a children's hospital.
  • Enter art in an exhibit.
  • Learn to silversmith.
  • Take a mud bath.
  • Take a family vacation in a houseboat at Lake Powell.
  • Take the kids to Disney World.
  • Own an original painting.
  • Take a Segway tour.
  • Make a stained glass window for my own home. 
  • Write an eBook.
  • Help design and build a float for a parade.
  • Attend a taping of Jimmy Fallon or Saturday Night Live.

Tuesday

Social Media & Me: Philosophies & Theories From Our Long-Term Relationship



Social media and social media marketing have been a substantial part of my life for almost eight years. As a result, recently I was invited to share some thoughts on social media with Brigham Young University's marketing and advertising students at their AdLab.

With an added layer of pressure resulting from the opportunity to present to the bright future of our social channels, I decided to touch on some personal (and business) social media theories and philosophies, or general best-practices, rather than they step-by-steps they may have been expecting.

After much thought I decided that if I was going to truly represent the parts of social media that I'm most passionate about, this was the very best way to do this. Want to truly grasp social media and position yourself as an expert? Here are my simple suggestions.


1. Recognize That You Don't Know As Much as You Think

Sound harsh? Unfortunately for 96.5% of the general population, we don't know as much about social media as we think we do. Myself included. This became apparent to me in 2011 when I left JetBlue after helping pioneer their Social Media Team. I was naively confident for a short time and considered myself a Twitter expert.

When jumping into social media for other brands and organizations I realized that I'd really only been an expert in a couple of things - making cheeky comments and understanding the logistics of the Twitter platform, itself. Don't get me wrong, there was probably more to what I was doing than that (I hope), but what I'd learn didn't translate into every avenue like I hoped it would. 


I learned a valuable lesson in that transitional time, one that I never again let slip my mind. Just because you champion a social space or two, for one brand, doesn't necessarily mean you can do it again, at least without a lot of trial and error. Social media is no one-stop solution and most certainly isn't a plug-and-play operation. Never ever underestimate the value of really learning the 'ins and outs' of every platform from as many different perspectives as possible.

Here are a few simple truths you can count on:

  • Every platform is different within every industry and between every organization. That's an exponential number of variables.
  • Best-practices and social media strategies (even this one) are suggestions, not guidebooks for instant success.
  • Social media changes daily, sometimes even hourly. What you know today may have to be different tomorrow. Stay on top of it. 

2. Pay Your Dues

Every single job I've had in the last 5 years (at least) was given to me with a qualifier. "We've never really had anyone in this position before...." or "We've played around in these spaces but we haven't really had a strategy or a personal designated to facilitating things." These are all things that often accompany jobs that incorporate social media positions - at least in our current times. 

If you're working in social media, or considering a future there you need to quickly embrace that there is no standard or traditional path to follow. Be prepared and be okay with paying your dues. So many passionate social media strategists are also tasked with converting others (even their own leadership) to the ways of the medium. Be prepared to carve your own path. It's likely that you'll need to. 



Beginners - don't expect to step into high paying jobs until you have some solid (and extensive) experience. Make the most of your internships. Work your way up. Prove your worth with your passion for the space. It may take longer than you wished it would. Get scrappy and work your way through it. It's totally possible. 

Need more? Here are a few tidbits:
  • If you haven't noticed, social media doesn't sleep. Get used to almost working around the clock. It may be addicting and charming at first, but eventually you'll realize that you'll need to harness a solid work-life balance. Find it sooner than later.
  • I'm not confident that there are many jobs out there that are strictly social media. Anticipate that you'll have much more on your plate than just that. 
  • Give. Give. Give. It may seem simple, but going the extra mile becomes especially convenient when digital - so plan on going the extra ten or twelve miles. 

3. Embrace that Sincerity Speaks Volumes

If you find yourself as the voice for a brand, it's likely (or seriously hopeful) that you'll have some level of passion for the product or service they offer. Guess what? It's not likely that everyone else will share that same passion. Want to truly connect and spread your message? Sincerity speaks volumes.



No matter how often you hear experts preaching the importance of SOCIAL in social media, we easily forget how much noise exists in each platform's space. We promote and attempt to broadcast our brand message just assuming that others will accept it with the same resolute passion we have shared it with. How easy it is to forget that those most successful in social media have found a way to connect their message with emotions that resonate with the masses. Craft something relatable. Be human. Be funny. Be clever. Be fresh. Be yourself... unless you're a billboard, then be someone else. 

People are smart. If you're out there in these social spaces strictly to be seen, people will know, and you'll be wasting your time.


4. Create Your Own Brand

It seems like a no-brainer, right? It may sound corporate but what so many don't realize is that everyone is already creating their own brand with each and every social post that's shared out to the interwebs. Beside the simple logistics of attempting to claim all of your vanity URLs (or matching handles for each platform) there's so much more to truly understand with personal branding. 



It could be cliche, but who doesn't need the extra reminder. Whether you have 204 followers or 2K followers, those people are your community. They've tuned in to see what you're saying and what matters to you. Perhaps you ask yourself what they get from the content you're sharing. Ensure that it's not all totally indulgent. Maybe a few less selfies would be okay, too. (And by less, I may mean like 1 a week - at most)

Be smart about it. Remember what we talked about in the section just above this one? Don't just promote yourself. Find things to share that enrich the lives of those that consciously chose to follow you. Want to be considered a 'social media expert'? Then prove it in your own spaces. 

What else should you be doing?

  • Work with an abundance mentality. Social media is all about sharing. Learn something new? Figure out a trick or two? Spread the love. There's enough out there for everyone. Be the first person to share your knowledge - and do it proactively.
  • Use proper grammar. Spell things properly and use punctuation. Pretty please?
  • If you think your should be able to do or say anything you want on your personal profiles, adjust your privacy settings. Don't put anything out there that you don't want the entire world's population to see. 
  • Save the drama for your mamma. Yeah, you know what I mean. 






Sunday

A Summer Activity Schedule for the "Normal" Family

School ended Friday at our house. I successfully navigated the day without disappointing the excited kids in my life, but the day ended with an increased awareness that I had no viable plan to make it through the next 79 days without feeling like some sort of less-adequate parent.

Being a working mom is a challenge. Being a working mom that mostly works from home proves at times to be even more of a challenge, most specifically during the summer months. There's definitely a learning curve each year for all of us.

As I sit back and realize that summer vacation officially starts at my house tomorrow, I decided to create a quick plan of attack so I'm approaching the months with a brighter outlook and a more defined (but still incredibly loose) schedule.



I'm not gonna lie. Even putting together this loose of a plan has me a little intimidated since I have a deep love for flying by the seat of my pants (even now more than ever) but I feel like with this outline, at least I have a chance.

Need some ideas? I love that with an outline like this you can plan activities that take anywhere from 30 minutes to 4 hours. Figure out what fits into your schedule for the day and pop it into your itinerary.


  • Mondays: Art projects, simple crafts, cooking projects, or basic meal prep. Maybe on Mondays you even let the kids make lunch for everyone.
  • Tuesdays: "Take a trip" to a local park you don't visit, take an extended walk, hike a local trail, or visit a local kid hot-spot. 
  • Wednesdays: Fill up the kiddie pool, run through the sprinklers, turn on the hose and let the kids wash your car, or even just arm your little ones with water guns. My kids may even get lucky and find themselves at a local pool a couple times this summer.
  • Thursdays: Browse Pinterest for a couple quick and inexpensive science projects, visit the library, or even print some age-appropriate workbook pages. 
  • Fridays: It's time for friends! Make some cookies, organize a simple afternoon picnic, or order a pizza. Sometimes it's easier to streamline all major 'play dates' into one day of the week so your kids are begging for elaborate events every single day. 
Think this may come in handy for your family, too? Feel free to download a PDF version of the Summer Schedule here

Thursday

Seventy Reasons



Today I'm spotlighting my lovely mom, Dea Miller, as it's her 70th birthday. We've always had a special relationship, and she's been an outstanding mother and grandmother. To celebrate her life my siblings and I put together a list of 70 of the things we love about our mom - obviously, there are far more than 70, but this is a start.

Happy Birthday Mom! We love you!

La Nay Ferme, Farming to Make a Difference

I have a sincere fascination with people that live their passions. I'm not ashamed to admit my love affair with reality television, but I will say, it's mostly because of the opportunity to consume and be made aware of so many unique and unusual causes, interests, and ways people are out there making a living. I'm drawn to people who swallow their fears, take the risks, and figure out ways to create something meaningful for themselves and shift their passions into their livelihoods and often times in turn, enhance the world around them. Last summer I was lucky enough to be invited to a Farm to Table Dinner at a local farm here in Utah County. It looked a little something like this:




I don't know about you, but I know a lot of entrepreneurs. I regularly interact with a stream of people that are proactive, hard working, and have great vision. I hear about concepts, product ideas, and plans that seem promising and rewarding YET, I have not ever met one single person that ever mentioned their desire to be a farmer. I met Le Nay Ferme Founder, Clinton Felsted, at the dinner I attended last year. He was obviously passionate about what he was doing and his interest in it's success was contagious. Their mission is simple:

I love how simply their mission is laid out. La Nay Ferme has a goal to provide something unique and wonderful for Utah County. 
I've always known farming was a labor of love, I just never honestly considered it a labor of love for the modern time. Perhaps I've lived too long it cities, perhaps I've spent too few hours at the Farmer's Markets, or perhaps I just haven't had the pleasure of spending time with anyone so dedicated to making a difference in this way. If you're not already converted, just watch beautifully made representation of their goal:



There's something truly romantic to me about the thought of purchasing produce directly from the source. I love knowing that the values the farmers hold dear, are similar to my own and that the care taken would be similar to my own as well. If this overview has peaked your interest, like I'm truly hoping it has, there are several ways to get involved with the amazing folks at La Nay Ferme

You can start by becoming a member of their CSA, or community-shared agriculture program. Doing this provides you an opportunity to purchase their produce on a 12 week, 4 week, or even a weekly basis. If that commitment is a struggle for you, or if you just want a peek into what's available from the farm, you can even consider purchasing from their on-site Market. 

You may also want to consider taking a tour of the farm. The beauty of the scenery is unmatched and it's inspiring to see first hand the work and care being put into this project. Not to mention the fun promotion you can partake in if you get over there this month.



Additionally, keep an eye on their Farm to Table Dinner schedule. It's nothing like you've ever done and something you'll want to do as soon as the weather warms up. 

So, wanna win a weekly share? Yes, yes you do.

Enter via the myriad of options below. Winner will be awarded one week's share from the La Nay Ferme CSA program, valued at $29.87!

a Rafflecopter giveaway



Monday

I'm a troublemaker.

I don't like rules.

Happy Valentine's Day!


My patient and typically very private husband really handles my social media driven life with ease and understanding. This year, I made him the Valentine you see below. It's true, you know. I do love him more than social media. 

After I shared it with some of my friends, they asked for the 2nd version. 

Spread the love, right? 




Happy Valentine's Week!